Indonesia: Healthy products marketplace Lemonilo secures funding from Alpha JWC

Lemonilo instant noodles

Lemonilo, a marketplace for healthy products, has announced raising an undisclosed amount of funding last month from Alpha JWC Ventures and Unifam Capital.

While the startup did not disclose the amount or stage of funding in its interaction with this portal, a source confirmed that the investment is a post-seed funding round as the company had already bagged a seed funding in 2015 before its pivot to its current business.

Lemonilo curates, creates and distributes affordable healthy products that are free from potentially harmful ingredients. It partners with SMEs, whose products are sold through its marketplace.

Some select SMEs are incubated as potential exclusive partners to co-create products together under the Lemonilo brand to be distributed through its online and offline channels. One of its most popular products is the Lemonilo All-Natural “Fried” Instant Noodle, which is the first instant noodle in Indonesia that has 0 per cent trans fat.

“We are a tech-driven brand, and from the ops standpoint, we are a tech meets FMCG company with M2C (manufacturer-to-consumers) business model. Our operation consists of curate-create-distribute process,” said Lemonilo CEO and co-founder Shinta Nurfauzia.

The new funding, Nurfauzia added, will be used to improve customer retail experience on its platform, and to create new products.

Before its pivot into the healthy lifestyle sector, Nurfauzia and her two co-founders had initially founded a healthcare startup called Konsula to provide users with a doctors’ directory and an online doctor booking services.

The startup secured an undisclosed amount of seed funding from East Ventures in 2015, before deciding to rebrand as Lemonilo about a year later.

Following the investment from Alpha JWC, Lemonilo joins a few other startups whose recent funding from the venture capital firm had been unannounced.

Last week, this portal learned that Alpha JWC had in April injected seed capital into two local startups, neuroscience and sensory analytics company Neurosensum and smart capsule hotel startup Bobobox.

Among the investments that have been publicly announced are a pre-Series A funding for agritech startup TaniGroup and a $2.3-million Series A round for payment startup RateX.

The latest and the biggest funding round Alpha JWC has backed so far this year is the $30-million Series B raised by fintech firm Kredivo.

As reported by this portal last month, Alpha JWC is raising a new $100-million fund to invest in Indonesian and Southeast Asian startups.

Also Read:

Indonesia’s Alpha JWC adds Neurosensum, Bobobox to its portfolio

Indonesia’s Alpha JWC seeks $100m for latest fund

Indonesia: East Ventures-backed healthcare startup Konsula launches full version

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.