Lemonilo, a marketplace for healthy products, has announced raising an undisclosed amount of funding last month from Alpha JWC Ventures and Unifam Capital.
While the startup did not disclose the amount or stage of funding in its interaction with this portal, a source confirmed that the investment is a post-seed funding round as the company had already bagged a seed funding in 2015 before its pivot to its current business.
Lemonilo curates, creates and distributes affordable healthy products that are free from potentially harmful ingredients. It partners with SMEs, whose products are sold through its marketplace.
Some select SMEs are incubated as potential exclusive partners to co-create products together under the Lemonilo brand to be distributed through its online and offline channels. One of its most popular products is the Lemonilo All-Natural “Fried” Instant Noodle, which is the first instant noodle in Indonesia that has 0 per cent trans fat.
“We are a tech-driven brand, and from the ops standpoint, we are a tech meets FMCG company with M2C (manufacturer-to-consumers) business model. Our operation consists of curate-create-distribute process,” said Lemonilo CEO and co-founder Shinta Nurfauzia.
The new funding, Nurfauzia added, will be used to improve customer retail experience on its platform, and to create new products.
Before its pivot into the healthy lifestyle sector, Nurfauzia and her two co-founders had initially founded a healthcare startup called Konsula to provide users with a doctors’ directory and an online doctor booking services.
The startup secured an undisclosed amount of seed funding from East Ventures in 2015, before deciding to rebrand as Lemonilo about a year later.
Following the investment from Alpha JWC, Lemonilo joins a few other startups whose recent funding from the venture capital firm had been unannounced.
Last week, this portal learned that Alpha JWC had in April injected seed capital into two local startups, neuroscience and sensory analytics company Neurosensum and smart capsule hotel startup Bobobox.
Among the investments that have been publicly announced are a pre-Series A funding for agritech startup TaniGroup and a $2.3-million Series A round for payment startup RateX.
The latest and the biggest funding round Alpha JWC has backed so far this year is the $30-million Series B raised by fintech firm Kredivo.
As reported by this portal last month, Alpha JWC is raising a new $100-million fund to invest in Indonesian and Southeast Asian startups.