Indonesia POS startup Pawoon raises series A from Kejora Ventures

Pawoon website

Indonesia’s point-of-sales (POS) startup Pawoon has raised an undisclosed amount of series A funding round led by existing backer Kejora Ventures, the company announced today.

The fresh capital will be used to increase sales, expand marketing teams, and accelerate research and development efforts. The startup is also experimenting with an additional app that businesses can use to market themselves and build relationships with their customer.

Launched in 2015, Pawoon is a startup that offers a software and hardware solution to Indonesian small and medium enterprises. Business owners can use Pawoon to manage inventory and payment. Currently, it has over 30,000 businesses on its platform, which can be installed on any Android service.

“Majority of small and medium business owners in Indonesia still run their businesses relying on pen and paper,” Ahmad Gadi, CEO of Pawoon, said in a statement.

“Using our platform, businesses no longer need to invest in ancient cash registers or overpriced POS systems to organize their business and keep track of everything from sales, inventory, and customers’ data,” he said.

Pawoon runs on a freemium plan for most of its users, although some have upgraded to the paid plan. It’s largest client now is a food franchise with over 200 outlets.

Pawoon’s rivals in Indonesia are MokaPOS, Olsera, Dealpos, and Omega POS Cloud. Earlier this year, MokaPOS raised $2 million in a funding round led by Mandiri Capital, with participation from Convergence Ventures, East Ventures, Fenox VC, and Northstar Group.

Prior to this latest funding, Pawoon was already backed by Kejora Ventures and telco firm Indosat Ooredo. During its initial development, Pawoon had been part of Kejora’s accelerator program Ideabox.

In February, Kejora announced the first close of its Kejora Star Capital II Fund, raising about one-third of the $80 million target. Post the final close, that is targeted for the year end, this will be the largest vehicles raised by Indonesian VC firms.

Other than Pawoon, Kejora has committed capital from several other startups including C88Fintech Group, Qareer Group Asia, Etobee, Investree, and MoneyTable.

Also Read:

Indonesia: Kejora Ventures marks first close of $80m fund

Fund focus: Kejora’s Eri Reksoprodjo on its leap of faith, exits, future PE play possibility

Ideabox Ventures matures from accelerator into VC firm

Telstra Ventures leads series B round into financial website operator C88

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.