Indonesia's warungs attract interest from big corporations amid digital wave

A warung in Jakarta, Indonesia. Photo by Robbi Firmansah on Unsplash

Big corporations are beginning to focus on Indonesia’s small and midsize family-owned retail shops, known locally as “warung”, as the digital transformation (DX) wave continues to rise in the country.

Warungs account for 60% to 70% of the Indonesian retail market and their earnings could grow significantly once DX takes hold. Warung-focused startups are already attracting funds from giant investors.

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