Indonesian automotive service startup Montir raises Series A from East Ventures

Air Cooler in a car. Photo: Pixabay

Montir​, an on-demand automotive service and spare parts company that aims to bring car workshop to customer’s location, has announced the closing of an undisclosed amount of Series A funding from East Ventures.

According to a press release, the investment will accelerate Montir’s mission to become the top one-stop solution for automotive servicing needs.

Founded in 2016 by Mikhail Laurus and Dennis Eka Putra, Montir claims to be the only company in Indonesia that can carry out heavy repair and spare part changes in a customer’s location.

The startup provides an online platform which allows customers to schedule for consultation. Montir’s service advisor would then come to inspect the car and advise what service or spare parts the customer need to purchase. Once agreed, the company will send the parts and replace them at the very location.

Through its platform and service, Montir aims to provide a solution to the problem of time-inefficiency in Indonesia’s car service market estimated to be worth as much as USD 1 billion per year.

“Getting the best price and quality has been a challenge in the automotive industry. If car owners go to authorized workshops, the quality will be excellent but the price is on the higher end. Going to non-authorized workshops will be cheaper but the service quality is questionable. Montir provides the best of both,” said Montir Co-Founder Laurus.

Commenting on the funding for Montir, East Ventures Managing Partner Willson Cuaca says: “Montir is solving inefficiency problem in the growing automotive industry. Indonesia has 129+ million vehicles on the road (80% motorcycles and 20% cars). The founders have exemplified the ability to deliver high quality automotive services faster and cheaper at any location. We believe that Montir is poised to take the automotive service industry to the next level.”

The investment comes a month after East Ventures last publicly announced funding, which was an undisclosed amount of financing for Indonesian video analytics startup Nodeflux. Prior to that, the early-stage investor announced an undisclosed amount of seed funding for PHI-Integration, an Indonesian software company that provides data analytics and management services.

The technology and service offered by Montir is relatively unqiue in Indonesia, but can be found in other parts of the region. In India, a Bengaluru-based B2B automobile service startup LetsService provides a similar service. Last year, the company secured an undisclosed amount of funding in a Pre Series A round. The round was led by Aequs Group.

Also Read:

East Ventures invests in Indonesian video analytics startup Nodeflux

Malaysia’s Carsome to invest $7.1m in Indonesia operations

Australia’s AMA to spin off auto component arm, sell panel repair biz for $395m

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

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Following vacancies can be applied for (only in Singapore).   

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  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.