The other investors include Sinar Mas Digital Ventures and Jakarta-based Convergence Accel. FDN said it would use the proceeds to improve its mobile and web platforms and enhance the experience of its 25 million users. According to the company, it has had 70 million page views in 2013, and was currently registering “several million monthly visits.” FDN expects to cross the100 million page views this year.
FDN had also raised an undisclosed amount in 2011.
“Our vision has always been about empowering women. We want to be known as the place for Indonesian women to unlock their full potential. It’s a huge dream and partnering with these investors will widen our network and help take us further towards realizing that dream,” Hanifa Ambadar, FDN’s founder and CEO, said in a statement.
Andi S Boediman, managing partner, Ideosource, added: “Female Daily represents the empowered Indonesian women where they have an open community to share knowledge, experience, network and friendship. Women see beauty as a source of confidence to help them raise their self-esteem and unleash themselves. This is where FDN fits into the behavior of Indonesian women. FDN has the capability to be the ultimate source of insight and consumer behavior which can help brands to create future campaigns and strategies.”
Ideosource is an Indonesia based incubator and venture capital firm focused on startups in the sectors of online content, media, advertising, e-commerce, payment and supporting infrastructures in web and mobile technologies.