Eight Roads backs Japanese web analytics firm Plaid’s $25m round

Plaid CEO Kenta Krahashi,(right) and CTO Naoki Shibayama

Plaid Inc., the Japanese startup that provides real-time web analytics services to e-commerce sites, announced that it has recently raised a total of ¥2.7 billion ($25 million) additional funds from existing shareholders and through bank loans.

Backers in the latest funding round include existing shareholders Femto Partners, Eight Roads Ventures Japan, new investors Mitsui & Co, Mitsui Sumitomo Insurance Venture Capital Co, SMBC Venture Capital Co, Mizuho Capital Co, and Mitsubishi UFJ, according to a company statement.

The company also secured loans from banks in Japan, including Mizuho Bank and Sumitomo Mitsui Banking Corporation.

The latest fund is on top of the ¥650 million ($6 million) that Plaid raised earlier from Femto Partners LLP and Fidelity Growth Partners Japan, which means it has already raised a total of ¥3.4 billion ($31 million) since the release of Karte, its customer experience (CX) platform for digital marketers, in July 2014.

Officially launched in March 2015, Karte, Plaid’s proprietary CX platform, has analysed an accumulated total of 2.2 billion users and up to ¥548 billion ($5.1 billion) in annual sales for e-commerce clients.

According to the startup, led by CEO Kenta Kurahashi, Karte provides an analysis and a real-time visualization of website visitors’ behavioural data on a per-person level.

Plaid said it will use the fresh funds for marketing, to hire more people, and to construct a scalable development framework to handle increasing data.

“We have already started Karte implementation to some overseas companies, including those in North America, Taiwan, and Singapore, and will accelerate our movements towards full-scale entry into the overseas market as well as our investments to R&D projects,” the company said.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.