Singapore: Jubilee Capital backs $3m Series A in Menusifu

Table setting in a restaurant.

Singapore-based Jubilee Capital Management (JCM), a venture capital firm that invests in early-stage tech startups, has joined Amino Capital in a $3 million Series A investment into New York-based Menusifu, a provider of software management solutions that allows restaurants to cater to mobile-first customers.

JCM co-founder and Chinese entrepreneur Stanley Zhang said, “Menusifu bridges the gap between the traditional dining culture and new millennial habits and empowers restaurants to transition to the digital era.

Since the first close of the Jubilee Tech Fund at $100 million, JCM has invested in fintech startups Spark Systems and Latipay; and peer-to-peer car rental platform Start, which moved their Singapore peer-to-peer car rental platform to a premium, lifestyle upgrade car sharing platform in Beijing. The firm invests in the Internet, IT, telecom, media, and consumer sectors in Asia.

Menusifu is the fourth addition to their portfolio and provides fast food and full-service restaurants with a comprehensive cloud-based point of sale platform that increases efficiency, reduces costs and improves customer engagement.

It helps F&B operators achieve this by streamlining and digitising the restaurant back and front-end processes such as supply chain management, online ordering platforms, dine-in self-management tool, as well as marketing services and data analytics reporting.

Menusifu’s platform also provides a mobile payment solution integrated with China’s two biggest mobile payment applications, Alipay and WeChat Pay, as well as loyalty programmes on social media and app platforms. This leverages on the growth in China’s burgeoning outbound market, which sees over 100 million Chinese tourists, business travellers, and students abroad annually.

It facilitates familiar customer experiences, such as table-side mobile payment, the use of QR codes and mobile apps to facilitate ordering and transactions, and the ability to pay with Chinese currency, withdrawn directly from their bank account or digital wallet. This translates to Menusifu possessing strong potential to expand beyond the US.  

With the US restaurant industry representing nearly $800 billion in annual spending in the US, technology to improve all aspects of restaurant operations has attracted $2.5 billion from investors since 2012, according to data compiled by CB Insights.

Also Read:

Singapore: Jubilee Capital leads $3m Series A in Latipay

Singapore-based Jubilee Capital hits first close for $100m tech-startup fund

Singapore digital health startup MyDoc raises $5.2m Series A backed by UST Global

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.