<article><a href="https://www.dealstreetasia.com/stories/kkr-ties-up-with-coami-cos-to-co-invest-in-chinese-credit-distressed-assets-28151/" target="_blank" rel="noopener">KKR &amp; Co</a> on Wednesday announced the launch of a new multi-brand digital marketing company, Cue &amp; Co, formed by combining four digital media firms it acquired in China.</article>

<a href="https://www.dealstreetasia.com/stories/kkr-ties-up-with-coami-cos-to-co-invest-in-chinese-credit-distressed-assets-28151/" target="_blank" rel="noopener">KKR &amp; Co</a> on Wednesday announced the launch of a new multi-brand digital marketing company, Cue &amp; Co, formed by combining four digital media firms it acquired in China.
The four firms that will form the new multi-brand company are digital media buying and ad agency Qi-xin, digital marketing agency AnG, brand management and PR firm WIN, and SSP and commercial WiFi operator Wina Tech, a statement said.
Financial terms of the deal were not disclosed.
The four firms will retain their unique brands but will immediately begin collaborating to offer a full range of digital marketing solutions to their clients, which includes leading consumer brands, financial institutions, gaming companies and internet service providers, KKR said.
“We are strong believers in the digital transformation taking place in China. Internet and mobile consumption is rising steadily and ad spending in China continues to shift toward digital formats at an unprecedented speed,&#8221; said Paul Yang, KKR Member and Head of Greater China.
China’s fragmented digital marketing industry continues to lag behind the country’s rapid digital growth and transformation in consumer habits, the KKR statement noted.
&#8220;We’re confident that by uniting these four leading companies while also leveraging KKR’s expertise across industries, we will form an unmatched partnership with exceptional resources, technology and media expertise, which will enable us to better support clients in China’s rapidly evolving digital marketing industry,&#8221; said Cue &amp; Co chief executive Sky Shi, who is also the founder of AnG.
KKR has been investing in China through its pan-regional private equity funds since 2007, deploying more than $3.3 billion in Greater China. In China, it currently invests from its $9.3-billion <a style="color: #000080;" href="https://www.dealstreetasia.com/stories/kkr-closes-2b-fund-focussed-on-defensive-real-estate-investments-90053/" target="_blank" rel="noopener">Asian Fund III</a>.
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China’s fragmented digital marketing industry continues to lag behind the country’s rapid digital growth and transformation in consumer habits.

KKR consolidates four China businesses to launch digital marketer Cue

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KKR consolidates four China businesses to launch digital marketer Cue

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