Yello said it would help Adplus – which alongside Google and Innity, ranks on top in Indonesia’s digital media and advertising market – to expand regionally and also with global development strategy.
For Yello Mobile, this marks its second major deal in Indonesia. Last year, it had acquired a major stake in the country’s leading price comparison site, PriceArea. The move also reiterates its strategy to invest in fast growing sectors i.e. mobile and digital, as well as developing its networks in fast growing markets.
Indonesia, which hosts world’s fourth largest population (over 200 million), the smartphone penetration is expected to reach 100 million users by 2018, Adplus says it is well positioned to grow in parallel to the growing number of users. According to United States marketing research firm, eMarketer, Indonesia’s digital advertising market volume increased by 98 per cent, in 2014 alone.
“Leaning on the experience and skill sets of our digital marketing partners in Korea, we are now actively pushing forward to investing overseas, placing immediate focus on Southeast Asia’s growth potential in mobile & digital marketing,” said Lee Sang-Hyuk, CEO of Yello Mobile.
Adplus, whose clients include AXA, Chevrolet, Coca Cola, Danone, Minute Maid, Nokia and Samsung, said in a statement: that since inception in 2012, the company has accommodated for over one billion desktop and mobile monthly impressions and also remained financially sound.
Adplus has three three major business units, namely SMART, Hi-Impact and GLITZ Media. SMART is a re-marketing platform focusing on ROI based advertising, which includes cost-per-click, cost-per-visit, cost-per-lead and cost-per-sale. Hi-Impact is a high engagement/high exposure advertising platform, providing Rich Media video advertising, games on banner and other out-of-box executions.
Yello Mobile plans to have its existing partners collaborate closely with Adplus to realise immediate synergies. The Yello Mobile’s platform based companies, such as WiseBird and Cauly, and digital marketing agencies, including AdQUA and e-motion, as well as solution companies, like RecoBell, will share and cooperate with Adplus.
Yello Mobile, founded in 2012, is one of Korea’s leading mobile media groups. The group’s business units operate in five independent and aligned areas in mobile: shopping, media (content), advertising (marketing), travel and O2O (online to offline platform), namely SMATO, and it has secured strategic funding from major local and foreign investors, most recently being from Silicon Valley’s Formation 8.