Korea’s Yello Mobile acquires Indonesian adtech co Adplus

Korea based mobile media group, Yello Mobile has bought a controlling stake in Adplus, an adtech company in Indonesia for an undisclosed amount.

Yello said it would help Adplus – which alongside Google and Innity, ranks on top in Indonesia’s digital media and advertising market – to expand regionally and also with global development strategy.

For Yello Mobile, this marks its second major deal in Indonesia. Last year, it had acquired a major stake in the country’s leading price comparison site, PriceArea. The move also reiterates its strategy to invest in fast growing sectors i.e. mobile and digital, as well as developing its networks in fast growing markets.

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Indonesia, which hosts world’s fourth largest population (over 200 million), the smartphone penetration is expected to reach 100 million users by 2018, Adplus says it is well positioned to grow in parallel to the growing number of users.  According to United States marketing research firm, eMarketer, Indonesia’s digital advertising market volume increased by 98 per cent, in 2014 alone.

“Leaning on the experience and skill sets of our digital marketing partners in Korea, we are now actively pushing forward to investing overseas, placing immediate focus on Southeast Asia’s growth potential in mobile & digital marketing,” said Lee Sang-Hyuk, CEO of Yello Mobile.

Adplus, whose clients include AXA, Chevrolet, Coca Cola, Danone, Minute Maid, Nokia and Samsung, said in a statement: that since inception in 2012, the company has accommodated for over one billion desktop and mobile monthly impressions and also remained financially sound.

Also Read: MediaCorp rumoured to be seeking acquisition of KLN

Adplus has three three major business units, namely SMART, Hi-Impact and GLITZ Media.  SMART is a re-marketing platform focusing on ROI based advertising, which includes cost-per-click, cost-per-visit, cost-per-lead and cost-per-sale.  Hi-Impact is a high engagement/high exposure advertising platform, providing Rich Media video advertising, games on banner and other out-of-box executions.

Yello Mobile plans to have its existing partners collaborate closely with Adplus to realise immediate synergies. The Yello Mobile’s platform based companies, such as WiseBird and Cauly, and digital marketing agencies, including AdQUA and e-motion, as well as solution companies, like RecoBell, will share and cooperate with Adplus.

Yello Mobile, founded in 2012, is one of Korea’s leading mobile media groups.  The group’s business units operate in five independent and aligned areas in mobile: shopping, media (content), advertising (marketing), travel and O2O (online to offline platform), namely SMATO, and it has secured strategic funding from major local and foreign investors, most recently being from Silicon Valley’s Formation 8.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.