Legend Capital, the venture and growth capital arm of China’s Legend Holdings Ltd, has acquired an equity stake in Creative Artists Agency (CAA) China, the Beijing unit of Hollywood talent agency CAA.
CAA China recently announced its merger with Momentum Sports, a leading Chinese marketing and talent agency for sports, esports, and sports-entertainment crossover clients. Legend Capital is an investor in Momentum Sports and will become a shareholder in CAA China as part of the deal.
The deal, according to Legend Capital, marks CAA China’s entry into the sports marketing industry. China’s sports industry market reached $56 billion in 2013 and is expected to reach $470.3 billion in 2025, according to statista.com
“We are excited to become part of a company with such a stellar global reputation like CAA and look forward to working collaboratively with our new colleagues — both domestically and internationally — to develop new opportunities for clients in the market,” Momentum Sports founder Mark Gao said in a statement.
CAA China was launched in April 2017 by CAA and its partner, Chinese investment firm CMC Capital Partners. The media and entertainment platform is engaged in talent representation, media finance, brand consulting and entertainment marketing.
Founded in 2001, Beijing-based Legend Capital manages several USD funds and RMB funds with total assets under management of RMB35 billion ($5.5 billion). It focuses on innovation and growth enterprises with operations in China or related to China.
Recently, the China-focused investment firm made the first close of its second RMB healthcare fund at RMB1 billion ($156 million), according to the repost of a media report on its official WeChat account.
The target corpus of the healthcare fund is between $240 million and $310 million. It will target investments in innovative medicine, precision treatment, medical devices, diagnostic technologies and medical services, and genetic technologies. It will also consider both early- and later-stage investments.