Singapore-based Level3AI has raised $13 million in a seed funding round led by Lightspeed to support R&D investment and market expansion across APAC, according to its announcement on Thursday.
The round also saw participation from BEENEXT, 500 Global, Sovereign’s Capital, and Goodwater Capital.
Founded in July 2024 by Harry Yu and Zachary Wang, Level3AI builds enterprise-grade AI agents that manage end-to-end customer engagement across voice, email, and chat. It differentiates itself by guaranteeing performance metrics such as customer satisfaction scores or conversion rates, offering full refunds if agreed benchmarks are not met.
“The previous generation of chatbots simply can’t deliver the quality that enterprises need,” said co-founder and CEO Harry Yu. “With recent advancements in AI, we saw an opportunity to elevate customer experience at scale. We don’t sell AI software; we sell guaranteed customer experience outcomes.”
The startup said it has been profitably bootstrapped over the past 18 months and currently serves regional brands including GetGo, Carousell, Yuu Rewards, and Carsome. Its AI agents have handled more than 10 million customer interactions for over one million end users to date.
“Having proven the model, now is the right time to scale — market demand and AI capabilities have reached a clear inflection point,” Yu added, adding that the company is focused on becoming “the most trusted, go-to partner for APAC enterprises looking to transform their customer engagement through AI.”
Yu continued that the platform has been optimised for APAC’s linguistic and cultural diversity, from gender-appropriate forms to address in Malaysia to seamless multilingual code-switching in markets like Hong Kong. While positioning itself as a system-agnostic, it can integrate smoothly with existing CRM, ticketing platforms, telephony, and internal tools, without disrupting workflows or replacing legacy systems.
Lightspeed partner Pinn Lawjindakul said the firm was drawn to Level3AI’s ability to deliver consistent, human-level customer interactions at scale. “We believe the company is well-positioned to transform customer engagement for enterprises across Asia-Pacific,” she said.
