<article><a href="https://www.dealstreetasia.com/?s=Lifesight" target="_blank" rel="noopener">Lifesight</a>, a Singapore-headquartered location intelligence platform, has raised a $2-million pre-Series A round led by shareholders of <a href="https://www.dealstreetasia.com/?s=Provident+Capital+Partners" target="_blank" rel="noopener">Provident Capital Partners</a>, the company announced.</article>

<a href="https://www.dealstreetasia.com/?s=Lifesight" target="_blank" rel="noopener">Lifesight</a>, a Singapore-headquartered location intelligence platform, has raised a $2-million pre-Series A round led by shareholders of <a href="https://www.dealstreetasia.com/?s=Provident+Capital+Partners" target="_blank" rel="noopener">Provident Capital Partners</a>, the company announced.
Lifesight says it uses machine learning algorithms and proprietary data sets to derive insights into consumers’ offline behaviour that power its SaaS platform. Since its commercial rollout three months ago, the firm claims to have signed deals with media agencies and publishers in Singapore, Malaysia, India, and Indonesia.
Tobin Thomas, co-founder and chief executive of LifeSight, said the latest financing will be used to “aggressively grow engineering and data science capabilities at its Bangalore development center, and to expand into other Asian markets over the next two years&#8221;.
&#8220;As long time players of the APAC marketing and advertising industry, my peers and I often deliberated about the disjointed manner in which digital ads were being served, the outdated attribution models, and the missed opportunity for ethical, opt-in location intelligence to guide business decisions in this region. So we created Lifesight with the core aim of democratizing location intelligence with an easy to use SaaS platform,&#8221; Thomas said.
Lifesight has so far tracked about 285 million consumer profiles and 14 million locations.
Provident Capital has earlier backed Thai fashion retailer Pomelo Fashion by joining its $19-million Series B round along with JD.com and Lombard Investments.
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Lifesight will use the funding to grow engineering and data science capabilities at its Bangalore development centre and to expand into other Asian markets over the next two years.

Singapore's Lifesight raises $2m pre-Series A led by Provident Capital Partners

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Singapore's Lifesight raises $2m pre-Series A led by Provident Capital Partners

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