LINE Thailand buys local software firm DMG59

LINE Thailand Co has made its first domestic acquisition by purchasing DMG59, a software company, to enable build up of applications and services for the local market.

The acquisition was completed last month. Financial terms were undisclosed. Xinming Zhao, co-founder of DMG59, is now the lead of Line Thailand’s engineering team.

DMG59 was one of Line’s Business Connect partners since late 2015. Ariya Banomyong, managing director of Line Thailand, said it planned to bring more local software developers to join the engineering team to create the apps and services that give a mass impact.

He added that the engineering team will focus on improving Line’s existing products including Line Man, Line Today and Line TV.

Line previously had the engineering development teams only in Japan, Korea and Taiwan. Thailand, which is the Line’s second largest user base, is its fourth location. It claims it has 41 million users as of July 2017.

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