Fashion e-commerce platform Looksi joins Pomelo in Thailand

Fashion e-commerce platform Looksi joins Pomelo in Thailand

Pomelo's store.

Looksi, a fashion e-commerce platform owned by Central Group, has officially transitioned to Thai e-commerce startup Pomelo as part of an earlier deal, according to an announcement.

The deal means Looksi will no longer operate its app and website and instead join the Pomelo ecosystem, which competes with a number of players in the fashion e-commerce space, such as Zilingo, Indonesia-based Sorabel, and Southeast Asian online shopping giants Shopee, Lazada, and Tokopedia.

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