Fashion e-commerce platform Looksi joins Pomelo in Thailand

Pomelo's store.

Looksi, a fashion e-commerce platform owned by Central Group, has officially transitioned to Thai e-commerce startup Pomelo as part of an earlier deal, according to an announcement.

The deal means Looksi will no longer operate its app and website and instead join the Pomelo ecosystem, which competes with a number of players in the fashion e-commerce space, such as Zilingo, Indonesia-based Sorabel, and Southeast Asian online shopping giants Shopee, Lazada, and Tokopedia.

Looksi’s social media channels will also move over to Pomelo. This deal will give the Thai e-commerce firm additional key international brands, such as Adidas, Aldo, Havaianas, Topshop, Guess, Levi Jeans, and Nike, that are currently available on Looksi.

“Looksi has been serving Thai fashion e-commerce shoppers since its founding as Zalora in 2012. This deal will speed up Pomelo’s evolution to become a multi-brand fashion platform for fashion lovers all across Southeast Asia,” said Pomelo CEO and co-founder David Jou.

In a separate announcement, Looksi informed its customers that they can still shop on Looksi until midnight of January 31.

The deal followed Central Group’s investment in Pomelo’s Series C funding round in September 2018. The round raised $52 million, with Pomelo saying it will use the money to fuel the expansion of its omnichannel fashion brands across Asia.

The transition comes as Thailand’s e-commerce market value is expected to surge to $13 billion by 2025 from last year’s $3 billion on the back of strong global demand for Thai products, according to the Google/Temasek e-Conomy 2018 report.

The expected growth in the country’s e-commerce market has made investors bullish. For instance, Singapore-based investor Indies Capital Partners last week invested $15 million in Bangkok-based brand e-commerce enable aCommerce.

Founded in June 2013, aCommerce helps brands such as Samsung, L’Oreal, and Unilever sell their products online across Southeast Asia by providing services from webstore design, distribution, and marketing to warehousing and delivery.

The Thai government, however, is set to introduce a value-added-tax on electronic businesses this year, aiming to collect between 3 billion to 4 billion baht ($98 million to $131 million) a year.

Singapore Reporter/s

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Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.