<article>Malaysian Global Innovation &amp; Creativity Centre (<a style="color: #000080;" href="http://www.dealstreetasia.com/stories/52673-52673/" target="_blank">MaGIC</a>) , ride hailing app <a style="color: #000080;" href="http://www.dealstreetasia.com/stories/uber-to-go-it-alone-as-it-expands-into-southeast-asia-57433/" target="_blank">Uber</a> and telecom operator<a style="color: #000080;" href="http://www.dealstreetasia.com/stories/53466-53466/" target="_blank"> Digi</a> have kicked off their ideation lab where 20 startups will be groomed and select ones will meet early stage investors.
The six-day initiative &#8211; ASEAN’s Next Great Idea &#8211; concludes on November 30, MaGIC said in an announcement on Tuesday.</article>

Malaysian Global Innovation &amp; Creativity Centre (<a style="color: #000080;" href="http://www.dealstreetasia.com/stories/52673-52673/" target="_blank">MaGIC</a>) , ride hailing app <a style="color: #000080;" href="http://www.dealstreetasia.com/stories/uber-to-go-it-alone-as-it-expands-into-southeast-asia-57433/" target="_blank">Uber</a> and telecom operator<a style="color: #000080;" href="http://www.dealstreetasia.com/stories/53466-53466/" target="_blank"> Digi</a> have kicked off their ideation lab where 20 startups will be groomed and select ones will meet early stage investors.
The six-day initiative &#8211; ASEAN’s Next Great Idea &#8211; concludes on November 30, MaGIC said in an announcement on Tuesday.
&#8220;During the programme, the top 20 startups – shortlisted from a pool of 417 applicants – will learn how to develop three key aspects of their future business: customer, product, and market. The lab will also provide participants with direct access to the best resources in the ecosystem: MaGIC’s expertise in building entrepreneurs, Uber’s real world experiences, and Digi Incub8’s strength in startup strategy,&#8221; the announcement said.
All these will help the entrepreneurs to fine-tune their ideas or concepts and create a working prototype, preparing them for the next stage of seed investment and funding.
Following the lab stint, the top 10 participants will present their refined business ideas to key executives from MaGIC, Uber, and Digi at the <a style="color: #000080;" href="http://www.dealstreetasia.com/stories/magic-targets-100-million-value-creation-over-a-year-from-its-programmes-56717/" target="_blank">Global Entrepreneurship Community</a> event on December 8 in Kuala Lumpur.
Further, deserving ideas will have the opportunity to meet early stage investors and key players within the entrepreneurship ecosystem in San Francisco, as well as a visit to Uber’s Silicon Valley headquarters, it said.
&#8220;I hope with programmes such as ASEAN’s Next Great Idea lab, more and more individuals are encouraged to come forward with their ideas and develop them further. The emergence of new ideas is what keeps our entrepreneurship ecosystem growing,&#8221; said MaGIC CEO Ashran Dato’ Ghazi
ASEAN’s startup ecosystem will continue to thrive with ideas that can dramatically shape people’s digital lifestyles with their smart devices, said Digi&#8217;s Chief Digital Officer Praveen Rajan.
&#8220;The ambition now is to help translate the growth potential of these ideas and startups into creating long-term, sustainable businesses,&#8221; he added.
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Malaysia's MaGIC, Uber, Digi kick off ideation lab to groom select startups

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