Malaysia's Fruiti King raises $1.19m via crowdfunding to fuel overseas push

Crowdfunding word cloud. Credit: Wikimedia Commons

Ipoh-based fruit-based ice cream firm Fruiti King has raised about $1.19 million (MYR5 million) through equity crowdfunding platform and will use the money for overseas expansion.

“The local ice cream hero will utilise this fund for its overseas expansion in markets that have shown a keen interest in importing and distributing its products, including China, Hong Kong, Singapore, Korea and more,” the crowdfunding platform said in a statement.

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