Mitsubishi invests in Finnish app Whim that wants to replace car ownerwhip

Mitsubishi invests in Finnish app Whim that wants to replace car ownerwhip

Photo: Reuters

Mitsubishi Corp. joined Toyota Financial Services as an investor in a Finnish firm that seeks to offer a viable alternative to car ownership.

The Tokyo-based company has bought shares in MaaS Global Oy, the Helsinki-based company behind the Whim mobile application, in its latest funding round that is set to be closed within a few weeks, according to Chief Executive Officer Sampo Hietanen. Before this round, Whim had collected about 24 million euros ($26 million) from investors, it said in April.

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