Indonesia's MNC Group looks to channel its TV viewers into new digital banking venture

Indonesia's MNC Group looks to channel its TV viewers into new digital banking venture

Indonesian tycoon Hary Tanoesoedibjo. Photographer: Wei Leng Tay/Bloomberg

After conquering Indonesia’s broadcast market, MNC Group founder and executive chairman Hary Tanoesoedibjo is seeking to tap his extensive media audience to fuel a new engine of growth: digital finance.

MNC is Indonesia’s largest media conglomerate, with its popular television shows reaching every corner of Southeast Asia’s most populous country. Tanoesoedibjo outlined to Nikkei in an interview his plan to ramp up new online banking operations by reaching the underbanked.

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