India: Mobikon gets funding from Qualgro, Life.SREDA

Visual of Mobikon website, July 2015

Mobikon, a Pune, India and Singapore-based maker of cloud-based marketing software, has raised funding from fintech-focussed Life.SREDA and Qualgro, an Asean fund.

While the amount of funding was not disclosed, Mobikon said in a release that it will help the company expand its tech capabilities and expand to new geographies such as Jakarta and the United Arab Emirates. The company was among eight tech start-ups chosen for funding under LifeSREDA’s Accelerator Programme in July this year.

“This strategic funding will boost Mobikon’s expansion in South East Asia. Qualgro and Life.SREDA, besides the funding, brings in a huge network of mPOS and Cloud POS players which will help Mobikon to scale quickly,” said Mobikon’s co-founder and chief executive officer Samir Khadepaun, who started the company in 2009 with Salil Khamkar.

The company counts chains like Swensens, Pizza Express, Copper Chimney and Red Crab Group among its clients. After its last fund-raise in July from Jungle Ventures, Mobikon has pushed into more countries. In August, Mobikon acquired Trii.be, a Singapore-based customer engagement platform for restaurants. Revenue from international markets make up over half of the company’s revenue and is expected to be around 65 per cent by end-2015.

Restaurants typically use different software ad platforms for various functions such as reservations, ordering and accounting. Mobikon brings all of that on a single dashboard, making it easier for its clients to manage operations across multiple locations. Its automated marketing software also makes it easier for restaurants to get feedback from customers and run targeted campaigns, such as invitations to a referral programme or complimentary products for high-value customers.

Mobikon is banking on restaurant chains in high-growth markets like India and south-east Asia to drive adoption of its digital marketing software.

 

Also read:

Jungle Ventures backed Mobikon acquires Singapore’s Trii.be

Life.SREDA’s fintech accelerator InspirAsia unveils pioneer batch startups

Snapdeal invests $20m in GoJavas to strengthen supply chain

 

 

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.