Mobikon, a Pune, India and Singapore-based maker of cloud-based marketing software, has raised funding from fintech-focussed Life.SREDA and Qualgro, an Asean fund.
While the amount of funding was not disclosed, Mobikon said in a release that it will help the company expand its tech capabilities and expand to new geographies such as Jakarta and the United Arab Emirates. The company was among eight tech start-ups chosen for funding under LifeSREDA’s Accelerator Programme in July this year.
“This strategic funding will boost Mobikon’s expansion in South East Asia. Qualgro and Life.SREDA, besides the funding, brings in a huge network of mPOS and Cloud POS players which will help Mobikon to scale quickly,” said Mobikon’s co-founder and chief executive officer Samir Khadepaun, who started the company in 2009 with Salil Khamkar.
The company counts chains like Swensens, Pizza Express, Copper Chimney and Red Crab Group among its clients. After its last fund-raise in July from Jungle Ventures, Mobikon has pushed into more countries. In August, Mobikon acquired Trii.be, a Singapore-based customer engagement platform for restaurants. Revenue from international markets make up over half of the company’s revenue and is expected to be around 65 per cent by end-2015.
Restaurants typically use different software ad platforms for various functions such as reservations, ordering and accounting. Mobikon brings all of that on a single dashboard, making it easier for its clients to manage operations across multiple locations. Its automated marketing software also makes it easier for restaurants to get feedback from customers and run targeted campaigns, such as invitations to a referral programme or complimentary products for high-value customers.
Mobikon is banking on restaurant chains in high-growth markets like India and south-east Asia to drive adoption of its digital marketing software.