MY Digest: Good Foodie Media snags funding; Apex Equity inks merger deal

Good Foodie Media team.

While Malaysia-based content startup Good Foodie Media has raised RM220,000 ($52,581) to expand its services into Singapore; investment holding company Apex Equity and its unit have inked a merger agreement with Mercury Securities.

Good Foodie Media snags $52k

Malaysia-based content startup Good Foodie Media has raised RM220,000 ($52,581) from Penang’s i4 SeedFund and angel investors to expand its services into Singapore, it said in an announcement on December 19. Founded in 2018, Good Foodie Media produces food, event and travel related content in the form of daily food review videos, listicles, event postings, food deals compilations and others. It currently has presence in Penang and Kuala Lumpur, with plans to expand to Johor, Singapore and Bangkok. The startup claims that it has been profitable since day one of its operations through video advertising, advertorial, branded content and agency work. To date, Good Foodie Media has over 1 million followers across multiple social media platforms.

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