Ninja Van sets its sights on Indonesia’s mom-and-pop e-commerce plays

Image from Ninja Van social media.

Logistics and delivery player Ninja Van has ridden the blistering growth of Indonesia’s e-commerce marketplaces. Now it’s turning its sights on to the country’s mom-and-pop internet entrepreneurs.

Indonesia’s e-commerce potential is huge: More than half of all the mobile subscribers in Southeast Asia are in Indonesia, with a total of 435 million in 2017, or more than in North America. All four of Southeast Asia’s e-commerce unicorns – Bukalapak, Lazada, Shopee and Tokopedia — are tussling for market share in Indonesia.

The archipelago’s internet economy was estimated at $40 billion in 2019, more than quadrupling since 2015, marking an average growth rate of 49 percent a year, according to a 2019 report from tech behemoth Google, Singapore state-owned investment fund Temasek and consultancy Bain & Co. The report estimated Indonesia’s internet economy would cross US$130 billion by 2025.

In a tie-up likely targeting the last-mile of delivery, ride-hailing giant Grab made an undisclosed investment in Ninja Van in April 2019. The move was set to expand GrabExpress’ delivery services from on-demand, same-day parcel, and courier delivery service to include more options such as nationwide deliveries.

Eric Saputra, the country head for Ninja Van’s Indonesian operations, called Ninja Xpress Indonesia, tells DealStreetAsia about the challenges, and opportunities, of operating in Southeast Asia’s largest market.

Edited excerpts of the interview:-

Continue reading this story with a subscription to DealStreetAsia.

Subscribe

Contact us for corporate subscriptions at subs@dealstreetasia.com.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.