Alpha JWC, Go-Ventures co-lead Indonesian podcast platform Noice’s latest funding

Noice core team.

Noice, an Indonesian podcast platform operated by listed radio firm PT Mahaka Radio Integra (MARI), announced raising its pre-Series A round co-anchored by existing investor Alpha JWC Ventures and Go-Ventures.

The startup said it raised a seven-digit sum in the round without specifying the details. Return backers Kinesys Group and Kenangan Fund, and some angel investors joined the latest round.

Noice CEO Rado Ardian, a former Google executive, said the new investment will focus on technology and original content development, and hiring talent across the region.

The platform, Ardian added, will also incorporate new features to expand its content distribution, set up monetisation tools, and increase in-app community engagement.

Launched in June 2018, Noice is part of the Mahaka Media Group, founded by Indonesian businessman Erick Thohir, who currently serves as state-owned enterprise minister in the government.

The startup provides an audio platform that streams local audio content to over 800,000 registered listeners across Indonesia. It claims to have more than 100 original shows, including radio streaming and audiobooks.

By 2020, the majority of content on the Noice platform was dominated by podcasts. Unlike global rival Spotify that has partnered with podcast content creators in Indonesia, Noice has built its entire repertoire in-house with an emphasis on popular genres of comedy and horror.

Last year, the podcast platform raised an undisclosed amount from a host of investors, including Alpha JWC and Kinesys Group, as well as Kopi Kenangan co-founder and CEO Edward Tirtanata.

CEO Ardian and chief business officer Niken Sasmaya, also a former Google executive, joined Noice in August as part of Noice’s efforts to take on Spotify in the country, sources earlier told DealStreetAsia.

According to a study conducted by Spotify in June 2020, over 20% of Indonesian users listen to podcasts monthly. Indonesia saw a 149% increase from June 2019 to June 2020 in the number of users on Spotify. It also saw a 220% increase in music streaming on Spotify across Southeast Asia in the same period.

 

Singapore Reporter/s

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Following vacancies can be applied for (only in Singapore).   

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  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.