India-focused PE firm OAKS Asset Management launches second consumer fund

Photo by Josh Appel on Unsplash

India-focused private equity firm OAKS Asset Management Monday announced that it has launched its second fund —OAKS India Consumer Fund.

The Rs500-crore (about $68 million) fund with a green-shoe option of Rs250 crore will aim to invest in about 10-12 businesses with the investment size ranging between Rs25 and Rs100 crore per investee company, the company said in a statement.

The vehicle, which is registered with the Securities and Exchange Board of India, the country’s market regulator, as a Category-II Alternative Investment Fund, has already received commitments worth around Rs400-450 crore, the statement added.

“We at OAKS Asset Management have always invested in traditional consumer brand stories driven by seasoned entrepreneurs or business families that focus on profitable growth. We do not invest in businesses that are dependent on serial fundraisings nor do we invest in businesses that operate in the winner-takes-all categories. Essentially, all our businesses focus on creating brands that provide better products, service quality, and enhance customer experience at affordable prices,” said Vivek Anand PS, founder & MD, OAKS Asset Management.

From its previous fund, OAKS Asset has invested in electric two-wheeler brand Hero Electric, luxury banqueting, and catering business Foodlink, Vini Cosmetics, the makers of Fogg Deodarant, and Hardcastle Restaurants, the master franchisee for McDonald’s in South and West India.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.