Tech giants in SE Asia gear up to grab a slice of online grocery delivery pie

Tech giants in SE Asia gear up to grab a slice of online grocery delivery pie

A foodpanda fulfilment centre in Singapore. Source: foodpanda.

It’s been a new experience for Azhar bin Khairudin, sprinting around packing bags of vegetables and bottles of alcohol in less than four minutes before a delivery rider comes and picks them up. But the 38-year-old, who usually works with three others on each shift, says he enjoys the adrenaline. “It’s quite stressful [but] we create fun vibes [here].”

Khairudin is a senior warehouse manager at one of foodpanda’s over 200 fulfilment centres – or ‘pandamarts’ – in eight countries in Asia. As the battleground for food delivery heats up, its players are moving into an even bigger space of on-demand grocery delivery, hiring warehouse workers to pick up anything from diapers to dips and dispatching drivers and bikers to drop them at peoples’ doorsteps.

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