India: Unicorn Oyo set to tap 2020 Olympic Games demand with Japan foray

Ritesh Agarwal. Photographer: Samyukta Lakshmi/Bloomberg

Oyo Rooms, the newest unicorn in India, is all set to launch its operations in Japan as it eyes a dominant market share in Japan’s budget hotel market ahead of the 2020 Olympic Games, according to two people close to the development.

Japan is also the home market for Oyo’s largest investor SoftBank. According to one of the two people mentioned above, the recent round of investment from SoftBank will be part dedicated to Oyo’s aspirations in Japan.

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