Pakistan's edtech conundrum: how to win paying customers?

Pakistan's edtech conundrum: how to win paying customers?

Photo: Unsplash

Pakistani edtech is an underfunded sector. Investors often baulk at the idea of backing edtech firms in the country given the formidable hurdles these startups face — inability to monetise at scale, lack of general acceptance of digital learning, and the low consumer propensity to spend, among other things.

In 2022, edtech startups in the country raised $2 million in funding, down 27% from the previous year, show data from Data Darbar based on disclosed fundraising rounds in the country. In comparison, edtech startups in India raised over $2 billion in Jan-Sept 2022, according to DealStreetAsia DATA VANTAGE‘s India Deal Review: Q3 2022 report.

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