In Indonesia — a very tough market to sell insurance products — the insurtech firm PasarPolis believes its strategy of piggybacking on big tech firms, and also roping them as investors, has been effective.
The company has forged ties with around 40 partners — ride-hailing giant Gojek, online marketplaces Tokopedia, Shopee, and Lazada, smartphone maker Xiaomi, and payments firm DANA to name a few — to sell a variety of insurance products covering health, vehicle, accident, property, travel, and life.
