Pee Safe, a hygiene and wellness brand, has raised Rs30 crore in Series A funding led by investment firm Alkemi Growth Capital. Pee Safe will use the capital to strengthen its R&D, product development, and build breadth and depth in distribution, it said in a statement on Wednesday.
Over the last 30 months, Pee Safe has disrupted the women’s hygiene products’ segment by introducing environment-friendly products. The brand started with the Toilet Seat Sanitizer category that became a bestseller followed by other products addressing feminine and personal hygiene.
