Indian online retailer Pepperfry mulls IPO option, says co-founder

Photo: Unsplash

In an exclusive conversation, Ambareesh Murty, Co-founder and CEO of India’s leading online home furnishing retailer Pepperfry, discusses his journey in creating a profitable brand in the highly competitive e-commerce space.

Ambareesh believes that the road to profitability for an e-commerce niche brand such as Pepperfry is through creating ‘differentiation,’ ‘scalability,’ and ‘brand recall.’ And these three factors allow Pepperfry to consistently make 20%+ contribution. Ambareesh shares his intension to take Pepperfry ‘public’ and believes that ‘IPO’ is the true measure of success, at a time when many tech-entrepreneurs prefer to stay private for long.

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