The Philippines’ largest bank is seeking a slice of the country’s flourishing mobile payments business in a move that would increase competition in a field dominated by fintech apps backed by giants such as China’s Ant Group and KKR.
BDO Unibank early this year launched BDO Pay, a mobile wallet for bills, merchant payments and money transfers. The service is currently available only to BDO account holders. However, the bank says on its website it is “working on making BDO Pay available [also to] non-account holders.”
BDO, which had 18.6 million customers in 2020, already has a digital banking app. Its venture into the mobile wallet business highlights how traditional lenders are pushing further into digital services amid a growing threat from fintech challengers.
Mobile wallet adoption and digital payments surged last year in the Philippines, where about 70% of the people do not have bank accounts, as lengthy lockdowns forced millions of consumers and thousands of businesses to go digital.
BDO did not respond to questions about BDO Pay, but analysts said the bank’s leading position and size would help it compete against leading fintech players GCash, which is backed by Philippines’ Globe Telecom and Ant Group, and Paymaya, whose funders include local leading telecom PLDT, KKR and China’s Tencent Holdings.
“We think that BDO has the capacity to maneuver in this frontier, supported by its sophisticated digital infrastructure that comes along with the bank’s sheer size and scale,” said Justin Tembrevilla, equity research head at Unicapital Securities.
BDO, the largest lender by assets, is a unit of the country’s most valuable conglomerate SM Investments, which is itself controlled by the Sy family, the wealthiest in the Philippines. SM’s retail arm is the nation’s largest with over 3,000 multi-format outlets — from specialty stores to supermarkets. SM’s shopping mall network is the country’s most extensive and hosts thousands more merchants.
BDO can leverage this network, Tembrevilla said, adding that “BDO can also perform cross-selling of BDO Pay services to its clients, thus offering ease of access.”
Last year’s performance of leading mobile wallets suggests a huge opportunity. GCash handled 1 trillion pesos ($20 billion) worth of transactions, while registered users hit 33 million. Paymaya handled 700 billion pesos, with accounts reaching 28 million. They aim to double the value of transactions this year and recently raised $175 million and $167 million in fresh capital, respectively, to bankroll their digital offensives.
BDO’s mobile wallet appears to complement existing services. Allowing non-account holders to use BDO Pay service could be a way for the bank to bring in new customers, said AP Securities senior analyst Rachelle Cruz. “It’s really more of complimentary service for their present clients and to hopefully get a larger share of the pie in the future.”
As the recession weakens growth in bank loans, a successful mobile payments business could boost business. “One of the avenues to grow the bottom line is to look into services where they can charge fees,” Cruz said.
But the analyst notes that there are challenges. “The management recognizes that there is growth in [the mobile payment] segment, but in terms of monetizing … we know that GCash and Paymaya have yet to really monetize the client base they have right now,” Cruz said.
The article was first published on Nikkei Asia