The consumer products division of pharma company Piramal Enterprises Ltd has acquired four brands from Pfizer Ltd for Rs.110 crore, the company said in a statement on Friday. The brands are Ferradol, Neko, Sloan’s and Waterbury’s Compound. The collective market size of these brands is estimated at Rs.7,000 crore, the company said.
“These brands hold a rich legacy and have a high consumer pull and are available in India for the past 30+ years,” the company said in a statement, adding that the trademark rights for Ferradol and Waterbury’s Compound in Bangladesh and Sri Lanka will also be transferred to Piramal as part of the deal.
