The fundraising also saw participation from Better Capital, the startup said in a statement.
Elevation and Bessemer also co-led the startup’s funding round in 2021, bringing the total amount raised by Plobal Apps to $14 million in the last six months, the statement added.
The fresh capital from this round will be directed towards building a larger presence in North America, tech innovation and launching new products, the company said.
Founded in 2016 by serial entrepreneur Atul Poharkar, Plobal Apps enables D2C brands to rapidly build and launch their mobile apps, drive installs, engage customers and scale revenues. The company powers mobile apps for mid-market and enterprise brands like Steve Madden, Goose Creek, Matt&Nat, Koovs and Rare Rabbit.
INDIA DEAL MONITOR
Here are the prominent venture capital transactions in India announced from June 13-15, 2022.