India: Reliance plans to embed its e-commerce app JioMart in WhatsApp

FILE PHOTO: Commuters are reflected on an advertisement of Reliance Industries' Jio telecoms unit, at a bus stop in Mumbai, India, February 21, 2017. REUTERS/Shailesh Andrade/File Photo

Billionaire Mukesh Ambani’s Reliance Retail Ltd plans to embed its e-commerce app JioMart into WhatsApp within six months, allowing the 400 million users of India’s most popular messaging service order products without having to leave the app, two officials aware of the development said, requesting anonymity.

The integration will allow JioMart catapult its reach across India, allowing Reliance Retail to pose a serious challenge to Flipkart and Amazon’s domination in India’s fast-growing online retail market. Ambani is trying to wrest a bigger share of India’s retail market, estimated to reach $1.3 trillion by 2025. Reliance is already India’s biggest offline retailer.

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