S Korean retail investors bid over $50b to win shares in BTS label

South Korean retail investors ponied up over $50 billion as they sought to lay their hands on shares in Big Hit Entertainment, the management label of K-pop sensation BTS – more than 600 times the value of shares on offer.

The combined 58.4 trillion won ($50.3 billion) in orders fell just shy of a record 58.55 trillion won in bids for the retail portion of Kakao Games’ listing in September.

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