Rocket-backed HelloFresh targets $1.8b IPO valuation testing investor appetite

Rocket-backed HelloFresh targets $1.8b IPO valuation testing investor appetite

Boxes of fruits and vegetables sit at the Hunts Point Terminal Produce Market in the Bronx borough of New York, U.S., on Monday, Nov. 23, 2015. Photographer: John Taggart/Bloomberg

HelloFresh, the meal-kit startup backed by Rocket Internet SE, is targeting a market valuation of as much as 1.5 billion euros ($1.8 billion) as it kicks off an initial public offering this week, the company said in a statement Sunday.

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