Rokt, an e-commerce marketing technology provider, has become Australia’s newest unicorn, the company has confirmed in a post on LinkedIn.
The company, which was founded by former Jetstar boss Bruce Buchanan in 2012, reached a $1-billion valuation following a small secondary share sale by one of its investors, the Australian Financial Review reported.
“It’s official! Since 2012, Rokt has grown from a small startup to a mighty team of 300+ across 16 countries, helping countless e-commerce businesses tap into the Transaction Moment,” the company said in a post on LinkedIn, with a hashtag #unicorn.
The small share sale followed Rokt’s $80-million Series D funding round in October 2020, backed by Australian venture capital investor Square Peg Capital and global investment firm TDM Growth Partners. Its Series C funding in 2019 raised $48 million from TDM and existing investors.
In June 2017, Rokt announced the conclusion of a $26 million Series B funding round, led by ASX-listed Moelis Australia Ltd., John Ho, Lachlan Murdoch, Greg Roebuck, Square Peg Capital, and NYSE-listed Time Inc. also participated in the investment then.
The AFR report also said that Rokt has pushed back its long-rumoured IPO plans to mid-2023, from 2021. It is considering listing on the ASX or a US exchange. Later this year, the company is expected to raise a pre-IPO funding that targets US investors, the report added.
Founded in Sydney, Rokt now operates in the US, Canada, the UK, Ireland, France, Germany, the Netherlands, Denmark, Sweden, Norway, Finland, Spain, Australia, New Zealand, Singapore, and Japan.
The company enables its e-commerce clients to increase brand engagement and unlock new revenues in the Transaction Moment™, besides personalising offers for complimentary products for customers after they have completed a transaction.
In 2019, Rokt acquired OfferLogic, a marketing technology company that helps B2B brands reach their target audience. OfferLogic’s clients include GoDaddy, Yelp, Google, and Vistaprint.
Rokt also acquired CalReply, a provider of calendar marketing solutions with more than 4 million subscribers, in 2017.