Global CRM company Salesforce has announced plans to invest $1 billion in Singapore over the next five years to accelerate the city-state’s AI-driven digital transformation.
Singapore is a key growth market for Salesforce and the investment supports the country’s National AI Strategy 2.0 and its vision as a driver of global AI innovation.
The planned investment comes as Singapore grapples with a slowing labour force growth, driven by an aging population and declining birth rates, per the announcement.
Salesforce said Agentforce can help address these challenges by deploying AI-driven agents in key service and public sector roles.
This investment will help Singapore enterprises integrate Agentforce, combining human and AI agents to boost productivity, innovation, and growth, Salesforce said.
“We are in an incredible new era of digital labor where every business will be transformed by autonomous agents that augment the work of humans, revolutionizing productivity and enabling every company to scale without limits,” said Marc Benioff, Chair and CEO of Salesforce.
Salesforce has been active in Singapore for nearly two decades, serving businesses such as Singapore Airlines, Grab, M1, and FairPrice Group.
These companies use Salesforce AI technologies to streamline operations, enhance customer experiences, and create new revenue streams.
Jermaine Loy, managing director of the Singapore Economic Development Board (EDB), said Salesforce’s investment will boost Singapore’s ongoing efforts to build a “vibrant hub for innovation and adoption across our economy”.
