SaaS startup Samya.ai raises $6m funding led by Sequoia India

Samya Founders with Shailendra Singh of Sequoia Capital

Samya.AI, an enterprise revenue growth AI SaaS startup, Monday announced that it has raised $6 million in a seed funding round led by Sequoia India.

Junglee.com and Helion VC founder Ashish Gupta, G100 Companies partner and P&G ex-group president Deb Henretta, Kradle Ventures and Antuit founder Arijit Sengupta, former COO of Antuit Deborah Kops and MarketsAndMarkets founder Sandeep Sugla also took part in the financing, the startup said in a statement.

Founded in 2019 by Shailendra Singh, Deepinder Dhingra, and Pavan Palety, Samya.ai brings deep learning, probabilistic machine learning and reinforcement learning approaches together to help consumer packaged goods (CPG) companies recapture revenue growth potential.

“Demand-supply interactions are becoming very unpredictable and vulnerable, resulting in huge lost revenue opportunity. This trend will continue unless addressed proactively, especially when a large number of CPG companies have been facing saturating growth,” said Co-founder and CEO Shailendra Singh.

The global CPG industry is losing 8%-10% revenue growth potential due to increased scale, complexity and volatility at the intersection of demand and supply operations. This loss is estimated to be $150 billion in the US alone, the company said.

Most of this loss is due to inefficiencies at the intersection of the core sales/distribution, pricing & promotions and inventory operations. The impact of external factors such as evolving weather conditions, macro-economics, consumer preferences further escalates the problems.

“AI/ML powered learning and recommendation systems that augment front line decision-makers are needed to plug revenue leakage,” said Deepinder Dhingra, Co-founder, COO & CPO.

Samya is currently running proof of value engagements with a few Fortune 100 companies in Europe and the US, with its technology team based out of India. “Our goal here is to help build one of the leading cross-border AI SaaS companies out of India,” Sequoia Capital (India) Singapore managing director Shailendra Singh said.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.