Yoghurt brand Simple Love snags $56m led by Matrix Partners China

Simple Love

Guangzhou-headquartered natural yoghurt brand Simple Love has announced the completion of its 400 million yuan ($56 million) Series A round of financing led by Matrix Partners China.

The round also saw the participation of China Structural Reform Fund Corporation-backed CITIC Agri Fund, BA Capital and Maison Capital, according to a company statement. 

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