Australian SaaS firm simPRO raises $350m from investors

Sydney Opera House, Sydney, Australia. Photo by Frans on Unsplash

Australia-headquartered SaaS provider simPRO has raised over $350 million from K1 Investment Management and existing investor Level Equity, according to an announcement.

Led by CEO Sean Diljore, simPRO helps field service business owners grow revenue and profitability by reducing their reliance on paper-based workflows.

simPRO’s cloud-based software is an end-to-end field service management solution that streamlines field workflows, enables business growth and increases profits.

The company claims to have over 200,000 users in Australia, New Zealand, the United States and the United Kingdom.

The funding will be used to accelerate product investment and scale global operations across the business.

Additionally, simPRO also announced the acquisitions of ClockShark, a US-based time-sheeting and scheduling platform, as well as AroFlo, an Australia-based job management software provider.

Together, the companies support the full lifecycle of a field service organization from sole operator or small business to larger, more complex businesses and franchises.

The leadership teams of simPRO, ClockShark, and AroFlo will operate independently and will continue to provide service on existing products.

“We’re excited to start this path with simPRO and K1,” said Cliff Mitchell, ClockShark CEO. “It opens up many opportunities for ClockShark as a company, and for the customers we serve. We chose to move forward with simPRO because of its global footprint which will provide us access to additional markets, customers, and resources relevant to ClockShark customers.”

K1 is a global investment firm that builds enterprise software companies. Meanwhile, Level Equity is a growth equity firm that focuses on providing capital to rapidly growing software and internet companies.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.