Singtel Innov8-backed launcher for Android devices Everything.me ceases operations

Visual of Everything.me homepage. 27 October 2015.

SingTel Innov8backed Israeli startup venture Everything.me, which also counts Telefonica Ventures, Mozilla, Draper Fisher Jurvetson (DFJ) and, Horizons Ventures as investors, has abruptly ceased operations. The startup had designed and released a launcher for Android devices that adds contextual capabilities to smartphones.

Geektime reported (page in Hebrew; English version) that the venture, which had launched in May 2010 with the founding team of Rami Kasterstein, Ami Ben David and Joey Simhon and raised a total of $35.5 million in funding over three rounds.

According to the venture’s Crunchbase profile, Everything.Me was described as: “…a launcher for Android devices that adds contextual capabilities to mobile phones. It delivers the right apps, contacts and information to the homescreen, exactly at the right place and time. Whatever a person is into, wherever they are, they’ll get personalised suggestions that match their interests and lifestyle.”

Despite 15 million app installs, the venture ceased operations due to a failure in developing an appropriate and sustainable business model which could generate sufficient revenues to support further operations and growth of the firm. Due to this, the firm – which still maintains cash reserves from investors – decided to wind down and release its 36 employees.

According to Geektime, the company’s main product was highly popular and rated among the top ten in its category across 40 different countries, with several users acquired via recommendations generated from its built-in system. However,  this performance did not necessarily translate to business success.

Whether its assets will be acquired remains to be seen, given that the venture is still solvent. This is the second reported venture to fold in the Singtel Innov8 portfolio, following the closure of Australian venture NinjaBlocks earlier this year.

Commenting on the development In an interaction with Geektime, Simhon, its co-founder and CTO stated: “It’s a painful decision. We have built an amazing team and product, where  we put into it our all and received the love of users. I have no doubt we’ll be hearing a lot about it [the closure] from now and that they [staff] will bring their own unique way we formulated building products and technology to other companies that will be lucky to get them.”

Also Read: SingTel Innov8 & 500 Startups funded Ninja Blocks goes bust

Singtel Innov8 raises stake in MassiveImpact to 48.9% for $1.5m

Singtel Innov8 leads $15m Series B round in DataTorrent

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.