Marking its second acquisition in the music industry space, Singapore-based social music-making platform BandLab has acquired MONO Creators Inc, an American design studio of instrument cases, straps and accessories for gigging musicians.
Financial terms of the acquisition were undisclosed. BandLab said it will syndicate its social, digital tools for musicians and MONO’s creator-focused accessories to meet the needs of the fast-growing mobile musician market.
Showing up at the upcoming 2017 NAMM Show in Anaheim, California, is part of an integrated marketing and product development strategy of BandLab.
Founded in 2014 as a platform for musicians to create, collaborate and share music together, BandLab is part of BandLab Technologies, a connected ecosystem of brands covering musical instruments and accessories, and web/mobile/social applications and commerce.
The cloud-based platform acquired European-based iOS and web music-making service Composr two months ago, a move thanks to which BandLab has hired key positions in the company and brought in new users.
Meanwhile, San Francisco-based MONO, founded by designer Daniel Kushner, is known for providing its products for famous music bands like Red Hot Chili Peppers, Metallica and Rolling Stones.
“We know the MONO business well as we’ve already been working with MONO for four years, through Swee Lee Music, our Asian retail/distribution business. MONO’s mantra of #GOPLAY is entirely in sync with BandLab’s vision of serving the needs of a fast-growing community of creators – from fans to artists – in a mobile-centric world,” said Meng Ru Kuok, BandLab’s CEO and co-founder.
Kushner said the investment and partnership will solidify the duo’s ability to serve users in the fast growing music industry, where a successful musician today needs a completely different tool kit.