India: Snapdeal’s ex-products head Anand Chandrasekaran invests in MoEngage

Photo: Mint

Anand Chandrasekaran, the former head of products at e-commerce marketplace Snapdeal, has invested an undisclosed amount in MoEngage and has joined the user engagement start-up as an adviser, the latter said on Wednesday.

The company did not disclose the size of the investment.

Chandrasekaran, who also served as the chief product officer at Bharti Airtel Ltd, is an active angel investor in Indian start-ups. He recently invested $25,000-30,000 in women clothing marketplace Wooplr and an undisclosed amount in Buttercups Intimates, an online lingerie brand.

“MoEngage shows immense potential for growth, and has consistently proven itself to be a pioneering user engagement platform. I am also delighted to join the advisory board at a time when MoEngage has launched a path-breaking product like Sherpa, which gathers real-time insights from user actions across apps and websites, and automates the marketing communication with predictive analytics, reducing manual intervention from marketers,” said Chandrasekaran.

The Bengaluru-based company was set up in 2014, by Raviteja Dodda and Yashwanth Kumar. In September last year, it raised $4.25 million in series A round led by Helion Venture Partners, along with Exfinity Ventures and Snapdeal’s Kunal Bahl and Rohit Bansal and TaxiForSure’s Raghunandan G.

According to the company, MoEngage is used by Snapdeal, Airtel, Cleartrip.com and Yaatra.com, among others. It claims that the platform analyses and delivers over five billion personalized interactions every month through multiple engagement channels.

This article was first published on Livemint.com

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.