<article><p>Sports engagement startup HEED has raised a $35 million funding round led by <span style="color: #000080;"><a style="color: #000080;" href="https://www.dealstreetasia.com/tag/softbank/"><strong>SoftBank Group International</strong></a></span>, the company recently announced.</p></article>

This is not the first time SoftBank has backed an Israeli sports startup. In April, the Japanese group invested in sports analytics company PlaySight's Series C financing round.

SoftBank leads $35m investment in Israeli sports engagement startup HEED

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief

Read more from World

Cow tech startup becomes NZ’s latest unicorn in $100m fundraise

DeepSeek aids China’s military and evaded export controls: US official

SoftBank leads $35m investment in Israeli sports engagement startup HEED

Register now to enjoy 3 free articles per month, or log in to continue reading.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief

Read more from World

Cow tech startup becomes NZ’s latest unicorn in $100m fundraise

DeepSeek aids China’s military and evaded export controls: US official

Register now to enjoy 3 free articles per month,
or log in to continue reading.