Startup backed by Kodak, Alibaba fights fakes with invisible ink

Startup backed by Kodak, Alibaba fights fakes with invisible ink

Kodak logo. Photo: Bloomberg

The film cameras that built Eastman Kodak Co. in 1888 are long gone, yet the company’s imprint may soon be embedded on products from shoes to cigarettes.

Kodak, supplying hundreds of patents, research and history, is behind a startup working to combat counterfeiting with a technology that places an invisible, digitally traceable marker on products to ensure they are authentic.

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