Startup Digest: Tencent partners AppsFlyer, 500 Startups invests in WaHome, SmartBite closes strategic investment

Mockup on app on iPad and iPhone.

Tencent has partnered Appsflyer in a strategic relationship aimed at enhancing its offering for advertisers, 500 Startups has led a seed round in South Korea’s WaHome and Malaysia’s SmartBite has closed a strategic investment.

Tencent partners AppsFlyer

Chinese internet services major Tencent has entered into strategic partnership with mobile marketing analytics firm AppsFlyer in a move aimed at boosting its advertising business offering advertisers more refined tools to design and manage their marketing campaigns.

The partnership will see app marketers outside the Chinese market access real-time analytics to Tencent Social Ads, which lets advertisers conduct campaigns on the company’s largest social platforms; messaging apps WeChat and QQ have user bases about 800 million and 899 million monthly active users respectively.

Some of the tasks that advertisers can conduct via this partnership include cohort analysis and full funnel reporting, allowing them to track in-app advertising as one of the tasks.

Commenting on the development, Canny Lau, Product Manager at Tencent Social Ads, said, “In today’s increasingly competitive landscape, app marketers need deep insights about the performance of their install campaigns more than ever. The insights our advertisers will get from AppsFlyer are invaluable in helping them maximize the return on their app install ad spend.”

500 Startups leads seed $1.5m seed investment in WaHome

South Korea’s WaHome, an on-demand housekeeping platform, has closed a $1.5 million seed investment in a round led by 500 Startups. This adds to a $1 million investment that WaHome raised in November 2015.

Other investors participating in the round include Daesung Private Equity, ES Investor, and Nexon co­-founder Kim Sangbum.

The Seoul-based startup claims to have fulfilled over 30,000 transactions since launching in July 2015, translating to 500 cleaning jobs per week in a ram-packed metropolis of 10 million people..

The on-demand housekeeping market is highly competitive and sees it competing with Miso, which was recently accepted into the Y Combinator accelerator.

Malaysian food delivery startup SmartBite closes strategic investment

Malaysia-based food delivery service for working professionals SmartBite has concluded a strategic investment from Marna CapitalRhombus Food Holdings and Noodles Digital, as well as a private angel investor.

Financial terms of the investment are undisclosed in the startup venture. Rhombus Food Holdings owns several notable F&B brands in Malaysia, while Marna Capital targets investments in media & entertainment, ICT, hospitality & wellness and healthcare.

Founded by Carlo Cappelletti and Gabriele Fadda, with its model aimed at offering convenience to working professionals seeking to have their lunches delivered from their favourite restaurants.  The venture is also planning to target working class customers with with breakfast, snacks and take-home dinners.

With plans to expand across the region over the next five years, Azrul Reza Aziz, COO of Marna Capital said in an official statement: “We are constantly looking out for an enhanced business model in the food delivery sector that would benefit the public and it’s also notable that the food industry is quite stable.”

He added, “SmartBite fell right in place; the city has around 1.2 million white- and pink-collared workers with busy schedules. They would welcome the fact that affordable and fresh meals can be delivered to them on time.”

Also Read: 

Niel’s MyRepublic, TPG among bidders for Singapore mobile permit

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Japan VC Roundup: Skyland raises $10m fund; Media startup The Bridge raises money

Australia: FoodByUs launches with $1.5m funding; Startupbootcamp’s Australia edition

Startup Digest: RunningMan raises $40k; IIPL-Alibaba pact; Fynd secures $385k

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.