Tencent has partnered Appsflyer in a strategic relationship aimed at enhancing its offering for advertisers, 500 Startups has led a seed round in South Korea’s WaHome and Malaysia’s SmartBite has closed a strategic investment.
Tencent partners AppsFlyer
Chinese internet services major Tencent has entered into strategic partnership with mobile marketing analytics firm AppsFlyer in a move aimed at boosting its advertising business offering advertisers more refined tools to design and manage their marketing campaigns.
The partnership will see app marketers outside the Chinese market access real-time analytics to Tencent Social Ads, which lets advertisers conduct campaigns on the company’s largest social platforms; messaging apps WeChat and QQ have user bases about 800 million and 899 million monthly active users respectively.
Some of the tasks that advertisers can conduct via this partnership include cohort analysis and full funnel reporting, allowing them to track in-app advertising as one of the tasks.
Commenting on the development, Canny Lau, Product Manager at Tencent Social Ads, said, “In today’s increasingly competitive landscape, app marketers need deep insights about the performance of their install campaigns more than ever. The insights our advertisers will get from AppsFlyer are invaluable in helping them maximize the return on their app install ad spend.”
500 Startups leads seed $1.5m seed investment in WaHome
South Korea’s WaHome, an on-demand housekeeping platform, has closed a $1.5 million seed investment in a round led by 500 Startups. This adds to a $1 million investment that WaHome raised in November 2015.
The Seoul-based startup claims to have fulfilled over 30,000 transactions since launching in July 2015, translating to 500 cleaning jobs per week in a ram-packed metropolis of 10 million people..
The on-demand housekeeping market is highly competitive and sees it competing with Miso, which was recently accepted into the Y Combinator accelerator.
Malaysian food delivery startup SmartBite closes strategic investment
Malaysia-based food delivery service for working professionals SmartBite has concluded a strategic investment from Marna Capital, Rhombus Food Holdings and Noodles Digital, as well as a private angel investor.
Financial terms of the investment are undisclosed in the startup venture. Rhombus Food Holdings owns several notable F&B brands in Malaysia, while Marna Capital targets investments in media & entertainment, ICT, hospitality & wellness and healthcare.
Founded by Carlo Cappelletti and Gabriele Fadda, with its model aimed at offering convenience to working professionals seeking to have their lunches delivered from their favourite restaurants. The venture is also planning to target working class customers with with breakfast, snacks and take-home dinners.
With plans to expand across the region over the next five years, Azrul Reza Aziz, COO of Marna Capital said in an official statement: “We are constantly looking out for an enhanced business model in the food delivery sector that would benefit the public and it’s also notable that the food industry is quite stable.”
He added, “SmartBite fell right in place; the city has around 1.2 million white- and pink-collared workers with busy schedules. They would welcome the fact that affordable and fresh meals can be delivered to them on time.”