Company credibility critical to corporate sales: Neal Cross, DBS

Neal Cross speaking at Fintech Global Summit 2017. Credit: DEALSTREETASIA

Neal Cross, chief innovation officer of DBS Bank, has underscored the importance of sales skills in fintech startups encompassing all functions including the ability to win clients, hire talent or pitch to a potential investor.

“Nine out of 10 fintechs that talk to me fail within 5 minutes and I can’t work with them,” Cross observed when speaking on the ‘The art and science of sales’,  at a fintech event organised at community workspace LATTICE80.

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