Tencent leads $65m Series A in Chinese fitness tech startup FITURE

Tencent leads $65m Series A in Chinese fitness tech startup FITURE

Photo by Victor Freitas on Unsplash

FITURE, a Chinese startup that offers smart home fitness equipment, has secured $65 million in a Series A round of financing led by Tencent with participation from its angel round investor Sequoia Capital China.

Bertelsmann Asia Investments (BAI), the Asia-focused investment arm of German conglomerate Bertelsmann; C Ventures, an investment firm led by Hong Kong billionaire Adrian Cheng Chi-kong; and Chinese cross-border investment platform Cathay Capital, participated in the Series A round, said BAI in a statement on Friday.

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