China's Tencent steps up effort to slap age ratings on games

Tencent Holding Ltd

China’s biggest game developers including Tencent Holdings Ltd. have stepped up efforts to build a system to rate games for different ages, as the government tightens its control over a $38 billion industry it accuses of fomenting teenage addiction.

More than 10 of the country’s top gaming firms — including Tencent, NetEase Inc. and Perfect World — have teamed up to devise a system to assign games to one of four age categories, according to a proposal carried on the People’s Daily’s website. The effort is led by the online edition of the state-backed newspaper, often regarded as the mouthpiece of the Communist Party.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter